Trouble sleeping? Maybe It’s Your iPad

July 22nd, 2010 | No Comments | Posted in Technology

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J.D. Moyer decided recently to conduct a little experiment with artificial light and his sleep cycle.

The sleep-deprived Oakland, California, resident had read that strong light — whether it’s beaming down from the sun or up from the screens of personal electronics — can reset a person’s internal sleep clock.

So, for one month, whenever the sun set, he turned off all the gadgets and lights in his house — from the bulb hidden in his refrigerator to his laptop computer.

It worked. Instead of falling asleep at midnight, Moyer’s head was hitting the pillow as early as 9 p.m. He felt so well-rested during the test, he said, that friends remarked on his unexpected morning perkiness.

“I had the experience, a number of times, just feeling kind of unreasonably happy for no reason. And it was the sleep,” he said. “Sure, you can get by with six or seven hours, but sleeping eight or nine hours — it’s a different state of mind.”

Moyer may be onto something.

More than ever, consumer electronics — particularly laptops, smartphones and Apple’s new iPad — are shining bright light into our eyes until just moments before we doze off.

Now there’s growing concern that these glowing gadgets may actually fool our brains into thinking it’s daytime. Exposure can disturb sleep patterns and exacerbate insomnia, some sleep researchers said in interviews.

“Potentially, yes, if you’re using [the iPad or a laptop] close to bedtime … that light can be sufficiently stimulating to the brain to make it more awake and delay your ability to sleep,” said Phyllis Zee, a neuroscience professor at Northwestern University and director of the school’s Center for Sleep & Circadian Biology.

“And I think more importantly, it could also be sufficient to affect your circadian rhythm. This is the clock in your brain that determines when you sleep and when you wake up.”

Such concerns are not entirely new: One sleep researcher said Thomas Edison created these problems when he invented the light bulb. But they’ve been revived by the popularity of Apple’s new slate computer, the iPad, which many consumers say is good for reading at night in bed, when the brain thinks the environment should be dark.

Unlike paper books or e-book readers like the Amazon Kindle, which does not emit its own light, the iPad’s screen shines light directly into the reader’s eyes from a relatively close distance.

That makes the iPad and laptops more likely to disrupt sleep patterns than, say, a television sitting across the bedroom or a lamp that illuminates a paper book, both of which shoot far less light straight into the eye, researchers said.

“I wish people would just take a boring book — an old-fashioned book — and [read] by a lamp. Make sure that it’s not too bright — just so you can read,” said Alon Avidan, associate director of the Sleep Disorders Center at UCLA. “And if they do that, I think they’ll feel a lot better and they’ll be able to relax.”

These concerns stem from the fact that people are biologically wired to be awake when the sun is out.

When receptors in our eyes are hit with bright light for an extended period of time, they send a message to the brain saying it’s time to be awake. The brain, in turn, stops secreting a hormone called melatonin, which makes people sleepy and helps regulate the internal sleep clock.

Normally, our brains start giving us that hormonal sleep aid at about 9 or 10 p.m. But if bright lights are shining in our eyes, that may not happen as planned. That’s what worries some sleep researchers.

To make matters worse, our eyes are particularly sensitive to blue light, which is common during the day, but is less so in the evening. The fact that computer screens and phones tend to put out a lot of blue light could intensify the screen’s awakening effects, even if the light isn’t all that bright.

There’s no exact formula for determining how much light is needed to reset a person’s internal clock. Several factors are at play, including how bright the light is, what hues are present, how large the light source is, how far it is from the person’s eyes and what that person tends to do during the day.

A farmer who is exposed to sunlight all day long would likely be less sensitive to artificial light at night than a person who works in a dimmer office environment, said Mariana Figueiro, an assistant professor and director of the Lighting Research Center at Rensselaer Polytechnic Institute in Troy, New York.

While there has been research to show that light — even artificial light — can affect human melatonin production, no research has been done specifically on whether the iPad and laptops disrupt sleep cycles.

Some researchers are skeptical of the link.

“I don’t think it’s an area of concern. I think it’s an area of personal preference,” said Mary Lou Jackson, director of vision rehabilitation at the Massachusetts Eye and Ear Infirmary, which is affiliated with Harvard Medical School.

People shouldn’t be concerned about reading on backlit electronic devices at night unless they’re experiencing insomnia, in which case they should dim the screen, Jackson said.

Several iPad owners contacted by CNN said they enjoy reading on the device before bed and haven’t noticed sleep problems.

Apple did not respond to a request for comment on this story.

George Brainard, director of the Light Research Program at Thomas Jefferson University in Philadelphia, Pennsylvania, said it’s more important for people to turn off their computers and gadgets at night — so they have a dark sleeping environment — than to worry about reading in bright conditions before bed.

Electronics with glowing screens may create problems for people who are susceptible to insomnia, he said, but that research hasn’t shown the link yet.

“Can we jump from [the available research] to an iPad? Not quite yet,” he said. “But you can begin to see the potential is there for low levels of light to potentially have a biological effect.”

Avidian, from UCLA, said several factors play into how well a person sleeps. It’s possible iPads and laptops, when used late at night, may delay sleep because they require more focus and provide more potential distractions than books, he said.

Still, the possible relationship between reading at night on backlit screens and insomnia has led some sleep doctors to prescribe zany solutions for patients.

Figueiro, the professor at RPI, prescribes sunglasses with orange lenses.

“Wearing these orange glasses definitely will take away any of the [blue] light that the circadian system is sensitive to,” she said. “Your circadian system would basically be blind.”

Zee, the Northwestern doctor, said she has recommended the same. She also says people who have trouble sleeping should keep iPads and laptops out of the bedroom. It’s best to stop using them one or two hours before going to bed, she said.

Changing your computer or iPad’s screen settings to make the display dimmer or take blue hues out of the display at night may also help, researchers said.

A free, downloadable program called F.lux will automatically adjust the hues on your computer screen to eliminate blues when the sun starts setting — and then replace them when it rises again.

The program, which was developed by a computer programmer and an artist, is not scientific. Sleep researchers said they are unsure of its actual impact.

Moyer, the Oakland resident who turned off all of his gadgets and lights at sundown for a month in 2009, said he hasn’t kept up the rigid routine.

But he has applied some lessons from his lights-off-at-night experiment.

For one, he uses the computer less at night. And when he needs to use it, he employs F.lux to make the screen more red and less blue.

He says he’s happier and more rested for it.

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Determine Your Facebook Page’s Value

July 22nd, 2010 | No Comments | Posted in Social Media

Social media management company Vitrue released a free tool Thursday, the Social Page Evaluator, designed to help marketers get a better understanding of a Facebook page’s value.

Just submit a Facebook page URL and the app will come up with a valuation based on factors like number of fans, number of posts per day, number of interactions and so forth.ssss

It’s a cool — if not completely scientific — way to gauge the potential value of your Facebook page to advertisers. The formula used by the Social Page Evaluator is related to the formula that Vitrue released last month to estimate the relative value of Facebook Fans to big brands.

The tool, which was built over 63 hours in a Startup Weekend-style project, is adjustable and interactive. For instance, the base rate of Earned Media Value (or CPM in more traditional terms) is $5, but this can be adjusted to a higher or lower value depending on the brand in question.

Likewise, there is a “Fan-tasize” section that lets you manipulate other features like number of posts per day, engagement level and Fan count to see how that affects the valuation.

You can also compare a Facebook Page with up to three other brands at a time and view a Page’s value history. In addition to the valuation data, there is also a list of best practices for getting the most out of your Facebook Page.

So how accurate is this tool? It’s difficult to determine, as it is based on a formula that, while derived from a study of large brands, is obviously not going to be applicable to all companies.

Still, it’s a fun, easy way to get an idea of the factors that impact a Facebook Page valuation. It’s also a good stepping stone for marketers to start thinking about the potential advertising power of a Facebook Page.

What do you think of the tool? Let us know!

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Plot Your Favorite Locations on a Map

July 22nd, 2010 | No Comments | Posted in Technology

Quick! You have out-of-town visitors and no time to show them around. It’s time to make a map, so they can give themselves a tour of your favorite places. But don’t get out your map-drawing equipment yet — you can do this online using Google Maps.

Contents

Create an empty map

First things first: You’ll need to be signed into a Google account. If you use Gmail, that will do. If you don’t have one, take a few minutes to [create your account]. You’ll use it again, we’re sure.

Armed with your Google credentials, proceed to the [Google Maps] site. There you’ll see an empty map, which in the U.S. will be centered on a view of the entire country. First things first: You want to zero in on your city. I entered mine, Portland, OR into the search box and hit Enter. Next, I manually zoomed into my neighborhood.

With the map in a familiar area, it’s time to tell Google you want to make this map your own. Click the “My Maps” link in the upper left, beneath the Google logo. If you’ve never created a map before (and you likely haven’t, right?), you’ll see an introduction and a “Get Started” button waiting for you to click it. Go ahead. On the off chance you’ve done this before, you’ll have a list of your previous maps and a link to “Create New Map.” Click that!

Now is your chance to name your map, provide a description and decide who will be able to see it. With those details out of the way, it’s time to jump into creating a map of your own.

Search and plot businesses

To create map locations by searching for businesses, you are able to browse just as you would when using Google Maps normally. Start with a search. I chose coffee.

Scroll through the results in the left column or the icons on the map. Click on one that interests you. A bubble will pop up with information about the business. Among the options at the bottom of this info window is a link to “Save to My Maps.”

Give that a click, and you’ll see a list of your maps. Since you’re new to this, you will likely just see your new map. Click the Save button and you’re good to go — this location is now part of your map, complete with its address, phone number and other info. Pretty slick!

Continue the process, and add a few more locations to your map. Isn’t this easy?

Of course, maybe you want to change how some things look, or what information you display. In that case, read on, because it’s customization time.

Customize icons and description

Before we dive into changing our map, let’s get a look at it without the searches in the way. Click the “My Maps” link to return to your list of maps, then select your new map from the list. You may also have to de-select some of your searches from showing on the map. Just uncheck the box next to the search term in the left-hand column.

To edit the locations, you need to put your map into Edit mode. Click the “Edit” button above the title of the map. You can make changes to the description and visibility, but now you can also change the locations on your map.

Click on the marker for one of your locations, and it pops up a little bubble. Unlike before, this content is now editable. You can change the title and add your own description. You can even adjust the information that Google already included, such as an address (just click the Edit button next to the default info).

And perhaps the most exciting thing is that you can change the boring icon that Google supplies. Just click the current icon, in the upper right corner of the pop-up bubble. You’ll be greeted with a long list of potential icons.

There are many options, some with very specific purposes. One of those is the coffee cup, which is what I selected. Repeat this process for all of your markers that you want to have customized icons.

Add locations manually

Sometimes you can’t find a location in the search results. Or maybe it’s something that wouldn’t show up in business listings, like a great viewpoint. Whatever the case, Google has an easy way to add your locations manually.

Make sure you’re still in edit mode and the map is showing the place where you want to add a marker. Click the button that looks like a default blue icon:

Now you have a marker hovering above the map. Find the spot where you want to plot it, and click. The icon will be the same style as the last one you created. The bubble will pop up, ready for you to edit the location’s content.

Share your creation

Why did we make this map? Oh yes, your visitors from out of town want to know your favorite places. In that case, you’ll need to share it with them. Regardless of whether you chose a public or private map, you can give them a link to your map.

To let Google e-mail the map, click the Send link in the upper right. If you’d rather send it yourself, click the Link option.

There you’ll be able to copy the link, or even some code that lets you embed it into your website. That’s perfect for sharing with many out-of-town guests at once.

It’s hard to imagine creating a map getting any easier. You’ve just typed a few things, clicked, and you have a map. Except, wait … why all the typing and clicking? In the future, your list of favorite places will be automatic.

We can already see the beginnings of this future in the form of location sharing. With GPS-enabled smartphones becoming more popular, people are finding utility in telling their friends where they are. From this data, lists like your favorite coffeeshops could be created automatically by looking at where you go most often.

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How Fiber to the Home Broadband Works

July 22nd, 2010 | No Comments | Posted in Technology

Stop and think how your Internet usage has evolved during the last few years. If you’re like most people, you’re doing — and expecting — a lot more of your Internet like increased interactivity, rich media and uploading and downloading pictures and video.

More large files are moving across the cyberspace network these days, and experts expect that trend will only increase. A January 2008 study by the Discovery Institute estimates new technologies will drive Internet traffic up by 50 times its current rate within the next 10 years.

The pressure for better connectivity is one of the main reasons providers and users are looking at fiber-to-the-home broadband connections as a potential solution.

Fiber-to-the-home broadband connections, or FTTH broadband connections, refer to fiber optic cable connections for individual residences. Such optics-based systems can deliver a multitude of digital information — telephone, video, data, et cetera — more efficiently than traditional copper coaxial cable for about the same price. FTTH premises depend on both active and passive optical networks to function.

FTTH broadband connections already are a reality for more than 1 million consumers in the United States, while more than 6 million in Japan and 10 million worldwide enjoy its benefits, according to Broadband Properties Magazine. Many believe making FTTH technology the standard in connectivity will solve the forecasted Web traffic jam.

What are the advantages and disadvantages to FTTH broadband connections? How do these connections work? Go to the next page to learn about the advantages.

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Blondie – Hanging On The Telephone

July 22nd, 2010 | No Comments | Posted in Videos

Voicemail System Upgraded

July 22nd, 2010 | No Comments | Posted in Technology

From time to time it is necessary to perform equipment maintenance in order to keep your services operating at peak performance levels.

On Thursday, July 22nd, 2010 we completed a hardware upgrade to our voicemail service. This update had minimal effect on your service.  Your greetings, recorded name, personal settings, and voicemails were all copied over to the upgraded system.

We were also able to keep any changes to the way you retrieve, playback and store messages to a minimum. In order to further simplify the usage of voicemail and also to further communicate the changes to your voicemail service we sent each user a new Voice Mail Usage Pocket Guide to carry with you in your wallet or purse, or to place near your phone for convenient access. We encourage you to contact your local Customer Service Center if you have any questions relating to the upgrade or to navigating through the upgraded service.

Well maintained equipment is key in delivering the quality and advanced services you have come to expect from us. We appreciate your patience while we perform this important upgrade.

To access the VoiceMail Pocket User Guide please click on the appropriate user guide icon below.

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HTC – Munising FTTH Construction Notification

July 22nd, 2010 | 2 Comments | Posted in Technology

Hiawatha Telephone Company (HTC) will be conducting an extensive fiber optic network upgrade in the City of Munising (proper) throughout the 2010 summer season. Once completed, this construction project will result in a ‘Fiber to the Home’ (FTTH) advanced communications platform that is capable of providing incredibly fast broadband delivered services.

As construction progresses through your particular neighborhood you may notice employees from the below listed communications contractor companies during the outlined times and dates:

Contracted Companies –

• CCI Systems, Inc.
• CableTech Corp.
• JMC Construction

Construction Time Frame:
July 1 – October 31, 2010

Construction Hours:
Monday – Friday
7 AM – 5 PM

Construction Boundaries:
West: Walnut Street
East: Foster Street
South: Prospect Street,

Varnum Street, St. Martin Hill

Please do not hesitate to contact the HTC/jamadots Customer Service Center should you have questions or concerns relating to this network upgrade construction or the contracted employees performing the work.

Hiawatha Telephone Company
108 West Superior Street
Munising, MI 49862
(906) 387-9911

We appreciate your patience as we complete this phase of the upgrade.

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FCC’s Plan Means Slower Broadband for Rural America

July 22nd, 2010 | 2 Comments | Posted in Technology


What would happen if the federal government decided that city roads, bridges, and infrastructure should be better?constructed and more efficient than the roads in rural America? What about if policy?makers determined that urban consumers should be able to get where they are going and get what they need faster than rural consumers? A new government plan intends to make that true of our nation’s information superhighway—the Internet. And while it’s not the highway we drive on, rural consumers should still be very concerned.

The Federal Communications Commission (FCC) has crafted a plan to make broadband Internet access universally available. Reliable, high?speed broadband has become the essential service of today, like electricity and telephone service were decades ago. Broadband can improve the lives of all consumers, but access is especially important for those of us living in rural America. The Internet enables farmers to monitor weather patterns and ranchers to buy and sell livestock in markets far from home. It also gives small businesses the opportunity to reach customers nationwide, offers local students the chance to take classes online, and allows doctors to remotely diagnose patients and even offer remote emergency care.

The many benefits of broadband are clear, and we applaud the government’s efforts to make affordable, reliable Internet connections a reality for all Americans. But the FCC’s plan will make rural Americans second class citizens in the new broadband world, because it establishes a speed goal for rural areas that is twenty five  times slower than for urban areas. Shouldn’t rural communities have access to the same broadband services as our larger towns and cities?

Years ago, Congress established a universal service policy for telephone service. It required that those living in rural areas have access to communications services at prices that are affordable and reasonably comparable to those available in urban areas. Rather than support this same universal service philosophy for broadband, the FCC’s plan offers faster, better service to some Americans while guaranteeing lesser service to others.

Don’t let the FCC keep our rural community on the slow side of the broadband digital divide. Contact your congressional representatives and urge them to support regulatory action that ensures equal access to broadband for all Americans.

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HTC Job Opening – Plant Clerk

July 20th, 2010 | No Comments | Posted in Uncategorized

PLANT CLERK

Job Posting

Hiawatha Telephone Company, a locally-owned and operated, community-minded, Munising, MI-based communications company, is accepting letters of interest and resumes from all qualified candidates for the position of Hiawatha Telephone Company Plant Clerk.  This position is a full-time, hourly position.  This position will report to the Hiawatha Telephone Company Network Manager and will be located in Munising, MI.

The qualified candidate will have at least a high school diploma or general education degree (GED); or six months related experience and/or training; or equivalent combination; as well as the ability to work in a fast-paced environment with a positive attitude.  A clear understanding of communications operations, equipment, and customer concerns is preferred.  IT/technical training or related experience and/or office experience is a plus.  The candidate must be familiar with computers and possess the ability to access information and maintain records that pertain to the job.

The Plant Clerk performs a number of duties related to the maintenance and control of all outside plant facility records; ensures the coordination between departments involved with work orders, service orders, and plant records; and is responsible for the orderly response to customer service trouble requests.  This job requires strong communication and organizational skills.  The Plant Clerk is also expected to readily adapt to any technological advancements in communication service offerings.

Interested candidates should send a letter of interest and resume to:

Michigan Works

ATTN: Plant Clerk

114 West Superior Street

Munising MI  49862

E-mail:  rwilbur@jobforce.org

Fax:  906.387.4938

EXPIRATION DATE:  August 13, 2010

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